It was a quadruple win-win when The Carlisle, a luxury resort-style senior living community, hosted a "Sail Away With Fashion" charity luncheon and fashion show.
With resident models, a community charity and Evelyn & Arthur, a local clothing boutique, it was a winning formula for an event which drew rave reviews.
- It attracted the target audience and potential residents who had never visited the community;
- By recruiting residents as models, there was lots of enthusiasm and support by the community as well as by staff;
- People were happy to pay a nominal fee for the luncheon, knowing they were supporting a local cause;
- A clothing boutique geared to the mature market offered selections to appropriately fit people's budget and lifestyle (It wasn't Fashion Week).
This is a perfect example of a community marketing success: an innovative activity department working together with the sales team.
It takes a team effort to make a winning combination.
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