Value of Exit Interviewing

We've been conducting exit interviews for several of our senior housing clients and what we been learning is very valuable. While it won't bring a vacating resident back to the community; it fosters goodwill with families and residents who welcome the opportunity to talk with a third party, non biased listener. This telephone interviews take no more than 3-5 minutes of someones time. Questions delve into the reasons behind the move--what precipitated their departure. If communities then take this information back to their operations managers; some issues can be addressed to improve services and communications. In this economy it would seem that reasons behind a departure would be based on the monthly fees but we find many more reasons behind residents leaving a community.