Developing an active adult community? It is a misnomer to refer to your community as a retirement community. More and more boomers will continue to work well into later years and many by choice.
I recently heard a great term "Encore Careers" used to describe those of us who may discover new career opportunities and new chapters in our lives.
I visited a senior condominium community in Princeton which is technically a 55+ community but with gourmet dining and a more comprehensive service package, conversation with people at the next table was very interesting. They were professors at a nearby university working with graduate students and they were 80+. It was inspiring.
They liked the conveniences offered by the maintanence-free lifestyle which enabled them to work and travel worry free. While missing their prior home, they found this new community much better suited to their lifestyle. Now someone else arranged for the snow to be shoveled and they didn't have to come home after working to cook. They sat at dinner planning their next European cruise.
This is the customer we need to think about when planning our marketing efforts.
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