A recent article in MultiHousing Professional Magazine (March/April, 2010) by Tamara Schweitzer, cited that America's fastest growing private companies are adopting social media marketing initiatives. Interest in social media has grown since the first study in 2007 was conducted by the Center for Marketing Research at the University of Mass. Dartmouth.
The study looked at 148 of 500 companies and respondents were asked about their usage and familiarity with six types of social media tools including blogging, podcasting, online video, social networking, message boards and wikis.
Social media usage has grown in the past year with 91 percent of the companies reporting that they use at least one social media tool. Many entrepreneurs have embranced sites as part of the their busines strategy including Twitter, LinkedIn, Facebook and My Space.
While 44% of the companies without a company blog say they plan to start one and 36% intend to use some form of online video.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment