Touring A Senior Community

It's always showtime when a sales representative is asked to show their senior community. Regardless if the tour is just to look and the visitors are not prospects, this should be an opportunity to practice touring skills.

Here are some constructive tips:

• Greet the visitors with a warm handshake and introduce yourself;


• Let them enthusiastically know that you are so happy to show them your community even if a tour is taking you away from a stack of work on your desk;


• Be sure to introduce them to other staff members you see along the tour route;


• Engage in conversation as you walk through the building;


• Get excited about features your community has that are unique. On a recent tour we saw a great art gallery, outdoor card area, music room and a designated classroom but our sales representative was not overly excited about these special features;


• Have brochure kits preassembled for visitors;


• Ask the visitors questions about what they do...learn about them. They could also be shopping for sales people...you never know;


• Ask for their card and send a note;


• If the community is quiet with little activity...offer conversation about how this place really buzzes at night, our residents do their own thing during the day, etc. Use the gift of gab to engage and tell your community's story.