Friday, August 20, 2010

Home Delivered Groceries

I read about a new business started by a woman who loves grocery shopping. When her youngest child started preschool, she creted Grocery-Gal.com, a website for peple in the Palm Beach Gardens and Jupiter areas to sign up for her grocery shopping service.

She's targeting older people and dual income families who don't want the hassle of shopping. Her fees are based on a flat rate of the total grocery trip.

I think it's terrific. It shows she's exploring opportunities to fill a need many seniors find challenging and another example of a service which affords seniors the ability to stay where they are living.

While home delivery isn't new and many chains have adopted this, grocery shopping is a personal experience. You want someone to smell the melon or not buy unripe bananas.

Just something to ponder.

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