Certainly there are times when we need to be away from our telephone but how missed telephone inquiries are handled is a critical link that needs to be strengthened.
I called a community's main telephone number. The electronic messages gave me few options and I selected to be transferred to the marketing department. Did a "live" person answer? You would have hoped so but no. I was now in voice mail heaven.
The marketing director's message explained she would be out of the office for 3-4 days and would not return to the office until the middle of the following week. I was told to either leave my telephone number or call her cell if it was an "emergency". Somehow calls to the marketing department of a senior community could hardly be considered "emergencies" so I opted to leave a message.
If I were a customer needing information and desiring a tour/visit, immediacy would be my concern. As boomer consumers who may typically be researching for parents; the desire for information now is typical.
Double check your telephone inquiry systems. Incoming calls for information should not be permitted to slip through the cracks.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment