Postcards offer a wonderful use of direct mail but need to incorporate several key points.
Regardless whether post cards are E-post cards or those requiring postage, these tips may be useful:
- Get to the point. Catch the reader's attention with a short, catchy phrase. This entices someone to read more;
- Provide some type of offer. Make sure specific offers have a limited time duration. An invitation can be an offer, price incentive or something free such as moving guide or book;
- Call to action with clear instructions. Someone who reads the post card should know what you want them to do...call, go to the web site, etc. and make sure they can read the telephone number you want them to use;
- Use a dominant feature such as headline or picture. One strong photo is better than a collage;
- Effectively use both sides of the post card but make sure copy is brief and easy to read.
Post cards are terrific and can be used for holiday messages, invitations and more. They often have greater readership than letters and find their way to someone's refrigerator as a reminder.
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