Active Adult Communities & Their Names

You may want to read Katherine Shaver's article "Seniors mull over trademark license fee" here. She points out an important issue to consider if buying a home or condominium in an active adult community.

It certainly would not occur to me if I was caught up in the excitement of the decision to move to a new lifestyle community. But can you imagine living in a community for over 17 years and then being told you would need to pay to keep the name and an exterior sculpture.

Leisure World has built a brand name in it's communities. It's surprising that it wants to pull it's name and identity from an existing community.

Additionally, with this action to collect licensing fees how can it help build referrals from these homeowners or build on it's brand.It's an interesting dilemna we should watch.