Reviewing email communication for your community is an important consideration as this communication tool is used by our sales teams.
Just because someone is a capable sales person does not mean they are a prolific writer.
I recently received an email from a sales person in response to a request for information.
The email was much too detailed with the nuts and bolts or sticks and bricks. It even described the communities many options and upgrades.
Missing was an ability to paint a visual picture in my mind and entice me to want to visit this particular community. The email was sent on a Friday and not followed with a personal telephone call thanking me for my inquiry.
This is an example of letting a lead slip through the cracks.
Some tips:
1. Review email correspondence
2. Help sales personnel by creating suggested templates for responding to inquiries
3. Brainstorm strategy to get everyone on the same page as to what to write to people
4. Less is more is key in corresponding
5. Remember it's a relationship opportunity to get to know the customer behind the inquiry.
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