An effective crisis communications plan can be especially helpful in being prepared. Thinking your businesses is immuned can be a disaster waiting to happen.
A recent article in my daily newspaper reminded me of the value of this type of planning. A home health care agency employeed a 24-hour, live-in aide. The aide was caring for a wheelchair-bound woman who suffers from Parkinson's disease.
The 89-year old woman alleged that the aide threw parties in her house and let friends ransack her jewelry box. When she called her daughter out of town, the aide said the woman had dementia and was hallucinating.
Deputies determined that the woman was missing jewlrey and clothing and later found the aide had pawned jewelry at a local shop.
This situation, in addition to issues regarding the use of home health care, also illustrates the value of crisis communication planning.
A home health care agency, which employees numerous people needs to be able to communicate about the criminal background and reference checks that are undertaken for all of their employees.
Additionally, they need to provide their customers with a guide to using home health care workers. They shouldn't wait for these type of disasters to occur. Home health care companies need to be proactive and be prepared. This is an opportunity to build your brand name and reputation.
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