There Are No Small Details

I recently received a brochure from Mercedes-Benz entitled "In Your Mercedes-Benz, there are no small details."

This was quite intriguing.

While many of these types of brochures hit the waste paper basket without a second glance, I decided to open this one.


There was an additional brochure entitled "More than meets the eye" which recaps many of the technological advances, environmental responsibilities and safety features found in a Mercedes-Benz.


I must admit it was interesting to read.


Another insert was entitled "Enjoy the privileges of ownership" and was about the benefits of owning/leasing a Mercedes. Explained was the offer of a $100 amenity credit, room upgrade and welcome amenity if you stay in one of their luxury resort hotels. And to top it off a $25 gift card compliments of their corporate partner Saks Fifth Avenue was also included.


They thanked me for driving a Mercedes-Benz. While $25 won't buy much at Saks and I don't have any travel plans which include their hotel locations, the offer was still very nice and extremely well done.


What this was showing me was that the dealership values a customer. They want to educate the consumer and show them they are valued. I was glad I opened the literature. Any of these strategies can be emulated. Mercedes-Benz welcomed me to their family. Those were well thought out words and made me feel special.


Whether a senior or active adult community, many refer to their communities as luxury but few take the Mercedes-Benz approach in thanking the customer for their loyalty. Their techniques go beyond the traditional move-in basket.


Educating the consumer about what the community is doing regarding environmental concerns and consciousness is very valuable.


A nice brochure about this would be useful. Safety issues is important too--what is the community instituting to make safety and resident security of utmost importance. These are just fuel for thought and emulation is the best form of flattery.