Crisis Communications

Florida Assisted Living Association (FALA) will sponsor two programs on disaster preparedness and I join Scott McCurdy with Coastal Reconstruction Group as a presenter.

With the impending hurricane season here in south Florida; planning is critical. Taking advantage of these educational opportunities helps every community in being prepared.

In senior housing, there are crisis very day but the ones that catch you by surprise can either build your community's reputation or have far reaching damaging results.

Contact FALA for information.

June 1 9-11 at Residential Plaza-Blue Lagoon in Miami and June 2 4:30-6:30 at The Lenox in Fort Lauderdale.

Boomers and Summer Activities

Both colleges and resorts are recognizing boomers and seniors desire for continued learning. I noticed that Killington Resort is offering a Florida Seniors Getaway package geared to getting away from the summer heat.

Their Summerfest program has food & wine tastings, lectures, day trips, art classes and concerts.

Marketing is through informational seminars and a Florida Jewish Community Center.

This clearly shows a desire to reach new audiences.

Unexpected Places Offer New Venues

When I was recently in the Dulles International Airport in northern VA and waiting to depart; I found their new wine bar and store. What a nice surprise to the traditional fast food joints more typical in airports. With tranquil music playing; you could purchase wines by the glass, flights of 3 wines for a tasting and light appetizers such as cheese, olives and nuts.

Having a direct flight home; I was also able to purchase a bottle of wine for dinner.

This unexpected venue shows a creative spin to please a traveler.

Someone creative must be thinking...how can we make the travelers experience more pleasurable. Dulles also offers a nail salon with quick drying polish and massages.

Perhaps we can be similiarly inspired in our design and services for new senior housing communities. Wine bars, perhaps.