Wednesday, May 18, 2011

Boomers and Summer Activities

Both colleges and resorts are recognizing boomers and seniors desire for continued learning. I noticed that Killington Resort is offering a Florida Seniors Getaway package geared to getting away from the summer heat.

Their Summerfest program has food & wine tastings, lectures, day trips, art classes and concerts.

Marketing is through informational seminars and a Florida Jewish Community Center.

This clearly shows a desire to reach new audiences.

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