Florida's hurricane season begins today (June 1) and appropriately I joined Lucas McCurdy of Coastal Reconstruction Group and Ron D'Addio of Plastridge Agency for a disaster preparedness seminar.This is an appropriate time to refresh and review for potential disaster situations.
Lucas's presentation reminded us to not only be prepared at senior communities but to help ourselves and our families. He gave some great tips on new equipment available such as weather radios and satellite telephones.
Ron reminded people to check on their insurance coverage. Make sure those attractive insurance offers can cover assisted living communities. Buyer beware should be the guiding principal in securing insurance for appropriate coverage.
My discussion went beyond disasters as crisis situations. It's important to think about all different types of crisis situations which may occur at a community and plan appropriate communication for specific audiences. I discussed dealing with the media including newspaper and TV reporters.
Crisis situations may occur when we are most vulnerable--weekends, late at night and holidays and being prepared is essential.
Each community needs their own crisis communication plan. The Boy Scouts motto of being prepared --should guide every senior community.
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