Publicity for On Going Interest

We are often asked what can be written about a community either as newsletter content or as press releases.

The opportunities are vast.

Don't forget there are many avenues for readership in addition to the local newspaper.

Let's take a real estate community as an example and the pre construction phase--

1. Land acquisition;
2. Planning and zoning approval announcement;
3. Groundbreaking.

Depending on the community's size and scope and your local newspaper, the press may announce planning and zoning approvals but preparing your own press release may help them with needed information.

If you attend the city's meetings, incorporating a quote from a city official makes the press release more newsworthy.

Groundbreaking announcements can include a picture--it can be an event or simply a picture with some key people involved in the project.

You may want to hold back some project information for later press releases rather than give everything away in the groundbreaking press release.

Ask yourself what do you want the groundbreaking to generate. At best, you may be able to take names, addresses and telephone numbers when anyone calls for information so it's important to plan to gather these inquiries from the get go.