Merchandiser and interior design specialist Lita Dirks and I presented a session last week at The Southeast Builders Conference (SEBC) in Orlando. Our topic "Creating the Million Dollar Sizzle with Affordable Marketing and Merchandising" was very current and the audience was extremely interested in our tips.
I had recently toured several communities in the Naples area to get a first hand field perspective of good and bad marketing techniques that are prevalent in communities.
The national builder, Toll, does an outstanding merchandising job at their communities. The model areas are immaculate and the sales teams enthusiastic. There are tips that can be picked up and emulated such as motion controlled model lighting.
Lita showed some excellent before and after pictures of models that needed to be refreshed to better merchandise their space.
When communities are taking longer to sell; creating the first impressions are critical. Every customer deserves the sizzle when visiting.
Along US 41, human billboards are used for communities. It seems inappropriate to use this method that typically is used for store closings and fast food restaurants.
It doesn't take a mega checkbook to improve a community's first impression to customers but it takes someone putting themselves in a customer's shoes.
I had recently toured several communities in the Naples area to get a first hand field perspective of good and bad marketing techniques that are prevalent in communities.
The national builder, Toll, does an outstanding merchandising job at their communities. The model areas are immaculate and the sales teams enthusiastic. There are tips that can be picked up and emulated such as motion controlled model lighting.
Lita showed some excellent before and after pictures of models that needed to be refreshed to better merchandise their space.
When communities are taking longer to sell; creating the first impressions are critical. Every customer deserves the sizzle when visiting.
Along US 41, human billboards are used for communities. It seems inappropriate to use this method that typically is used for store closings and fast food restaurants.
It doesn't take a mega checkbook to improve a community's first impression to customers but it takes someone putting themselves in a customer's shoes.
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