Here's where it takes a "nose for news" when a client asked if you can write about a resident. First and foremost, it's important to understand the article's use.
A newsletter article has a different slant than an article for a local newspaper. Newsletters offer more of an opportunity to promote the community while a local newspaper would want information about the person that makes someone want to read the article.
What the person is doing now that is significant would interest a local reporter rather than what they did in their past unless their past is influencing what they are now doing.
For example we found a couple who volunteers at a local zoo just about every day of the year. They are amazing. The Miami Herald thought so too and were appreciative that we brought the couple to their attention.
Another community has a resident who self published commentaries on growing older. Her small volumne has been turned into a play and now is touring venues around New Jersey. The New York Times got to her before we did; so we are seeking new media outlets when her play is performed at the lifecare community where she lives.
The old adage, there has to be a hook, continues to hold true or as I remind myself--would this be interesting to read tomorrow over coffee.
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