Dealing with customers requires on going skills and capabilities along with training and retraining. Nordstrom's is a great role model. If you call their store; a nice voice says "it's my pleasure" when they connect you with a department. As you drive through the fast food line at Chik Filet; the attendant passes you your food and change and also offers that's it's her pleasure.
This brief line summarizes a philosphy of customer service. "It's my pleasure" if you say it and mean it; makes all the difference when you are having an exchange with a customer and/or client.
Both senior communities and active adult communities need to employ this phrase in their marketing interaction with future residents.
Think about it. Have you heard, "It's my pleasure" anytime today? I'd love to know what was the circumstance and how did it make you feel.
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