Taking advatage of award competition offers wonderful pr opportunities. Even if you think you don't have a chance of winning, here are some tips to marketing the award competition:
If you enter:
* Market the submission. Much like movies wanting Academy Award recogntion, it's good to let people know you are entering the award competition. You can use a short blurb in your commuinty's newsletter and social media although it's probably doubtful you can get press coverage on a submission.
* Let your resident know their community is a contender. Build some excitement and interest.
* Find out how many others you are competing against--you may be the only entry from your area or in the catagory.
If you are notified you are a finalist:
* Let people know much like the submission.
If you are a winner:
* First congratulate everyone who contributed. For example, on a housing award--let your architect and design team know of the award.
* Distribute a press release. Often the organization provides a sample.
* If you attend the ceremony; jot down some notes of judges comments and incorporate these quotes in the publicity.
* Spread the word and toot your horn on social media.
* Market in newsletters.
* You may want to recreate the award ceremony at your community and share with residents.
This gives you a few ideas to promote an award. Best of luck.
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