Wednesday, January 18, 2012

Making Activities Dynamic Offers Great PR

Meetings with activity directors are very productive in surfacing some creative ideas for publicity for your senior community. While many of their events are geared to satisfying the interests of residents; some brainstorming may put you on the right track to get the commuity in the news.

Start with Chase's Guide to Special Events and think several months out. April and Easter for example. The typical brunch can be more interesting when you add an easter bonnet or a pet parade. Invite grandchildren and employees to bring their pets--even include a few VIP's in your city. It doesn't need to be complicated with prizes --just keep it simple and have everyone walk a runway to some cute commentary.

Start having Facebook classes and invite teens or college students to help. Give them some sensitivity training first so they appreciate senior's limitations.

Mothers Day also can be more creative with something that mothers and daughters can do together--flower arranging or scrapbooking. Here again--go beyond a typical brunch and find something more engaging.

Find a local charity to embrace for the year's project and create a variety of events to help--maybe deliver food baskets or knit blankets. Everyone enjoys helping others; they like someone to facililtate.

Hold a holiday event a few days prior to the official holiday--this way photographers and writers may get a jump on their holiday news article and get to stay home with their families. They really appreciate this.

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