Communities in South Florida now are tackling the issue of walking billboards which I refer to as human signs.
The criticism is that they distract drivers and block sidewalks at intersections. I have criticized their use for appropriate signage for communities since they are associated with small business gimicks including going out of business.
It just doesn't seem appropriate that someone considering the purchase of a home; would be enticed by a sign waver on a street corner. I contend that if sales people lament that their location is so difficult to find--one needs to look at the various communication tools used by a community to see how directionals can be clearer.
Have you been enticed by a sign waver? We'd like to hear your story.
Monday, January 9, 2012
Walking Billboards Signs to Behold
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