For many, initially social media and regular postings seem like an easy task. We aren't talking about the generation that posts about what they are doing each hour. We're talking about regular postings geared to a business and for our clients--active adult and senior communities.
Sure is seems easy. It's the on-going premise that is difficult to accomplish. Everyone's plate is full at the community. Does an activity director need to write messages? They are organizing the next outing or booking entertainment; checking in on a new instructor or planning an art show.
How about the marketing team? They should be working on their leads and spending time with customers. Do you want them writing copy?
The executive director? There is a myriad of management responsibilities on their plate.
So who is going to keep these posts maintained.
Outsourcing may be worth considering but make sure whoever is posting understands the whole picture of the communication strategy. One should consider the potential audience to reach and the value found in the content of posts. Pictures are so important in making content more appealing. Remember the saying a picture is worth 1000 words.
Plan content a month in advance and research many variables for interesting content. See if your area has special happenings in the month or are there national holidays to celebrate. Meetings iwith team members is important to as they can bring good ideas to the table to incorporate.
Wednesday, February 29, 2012
Tuesday, February 28, 2012
Events Are Great PR Opportunities
Want to wow customers?
Events are so effective in promoting a community and its brand. Often events at senior communities are planned for residents but with alittle retweaking; they are great prospect generators too.
Events offer opportunities to interact with potential customers in a less threatening environment. When people are having a good time; they are much more receptive to learning about something new. If you can weave in a small commercial about your community all the better.
I recently attended an event that our client hosted in a local theater for a performance one evening. They had reserved a block of seats for guests and had champagne reception prior to the play. The only selling was several displays on their new community and brochures. The evening was soft selling for sure. It was very effective. People came with friends and family and were so happy and the subliminal selling was terrific.
I must say this was much better than another lecture on long term care or estate plans.
Events offer opportunities to attract new customers and win their loyalty. They retain customers and entice former customers back.
Events take planning and a gameplan. Keeping everyone in the loop is key. An event may appear effortless; but planners know much more went into its planning to make it effective.
An event should have a clear purpose--what is to be gained from an event. Most importantly, there should be followup planned in advance.
I hope you will consider events for your active adult or senior community. They are well worth their investment.
Events are so effective in promoting a community and its brand. Often events at senior communities are planned for residents but with alittle retweaking; they are great prospect generators too.
Events offer opportunities to interact with potential customers in a less threatening environment. When people are having a good time; they are much more receptive to learning about something new. If you can weave in a small commercial about your community all the better.
I recently attended an event that our client hosted in a local theater for a performance one evening. They had reserved a block of seats for guests and had champagne reception prior to the play. The only selling was several displays on their new community and brochures. The evening was soft selling for sure. It was very effective. People came with friends and family and were so happy and the subliminal selling was terrific.
I must say this was much better than another lecture on long term care or estate plans.
Events offer opportunities to attract new customers and win their loyalty. They retain customers and entice former customers back.
Events take planning and a gameplan. Keeping everyone in the loop is key. An event may appear effortless; but planners know much more went into its planning to make it effective.
An event should have a clear purpose--what is to be gained from an event. Most importantly, there should be followup planned in advance.
I hope you will consider events for your active adult or senior community. They are well worth their investment.
Monday, February 6, 2012
Superbowl Advertising Illustrate the Power of PR
The best example of the power of pr can be the advertising that takes place for the Superbowl . So much hype surrounds the ads even before they hit the air.
While I'm so attuned to advertising blocking during a tv show; the Superbowl ads force us to view advertising differently--it's not time for a bathroom break.
The hype about the ads started weeks prior to the game and products and the ads were getting great coverage without spending a nickle on tv advertising. With social media abuzz--you could preview ads on YouTube and the morning news shows started airing them as well. People were talking about what products would be aired...what the ads would be like. It's better than the academy awards.
Post game, the buzz continues with everyone voting for favorites.
I think it's pretty amazing how powerful this is and illustrates the power of pr.
Did you have a favorite commercial. My next dog may be named WEGO and I'm changing my preference of beer. To me, if the product supports rescue dogs; it has my support.
While I'm so attuned to advertising blocking during a tv show; the Superbowl ads force us to view advertising differently--it's not time for a bathroom break.
The hype about the ads started weeks prior to the game and products and the ads were getting great coverage without spending a nickle on tv advertising. With social media abuzz--you could preview ads on YouTube and the morning news shows started airing them as well. People were talking about what products would be aired...what the ads would be like. It's better than the academy awards.
Post game, the buzz continues with everyone voting for favorites.
I think it's pretty amazing how powerful this is and illustrates the power of pr.
Did you have a favorite commercial. My next dog may be named WEGO and I'm changing my preference of beer. To me, if the product supports rescue dogs; it has my support.
Subscribe to:
Posts (Atom)