Events Are Great PR Opportunities

Want to wow customers?

Events are so effective in promoting a community and its brand. Often events at senior communities are planned for residents but with alittle retweaking; they are great prospect generators too.

Events offer opportunities to interact with potential customers in a less threatening environment. When people are having a good time; they are much more receptive to learning about something new. If you can weave in a small commercial about your community all the better.

I recently attended an event that our client hosted in a local theater for a performance one evening. They had reserved a block of seats for guests and had champagne reception prior to the play. The only selling was several displays on their new community and brochures. The evening was soft selling for sure. It was very effective. People came with friends and family and were so happy and the subliminal selling was terrific.

I must say this was much better than another lecture on long term care or estate plans.

Events offer opportunities to attract new customers and win their loyalty. They retain customers and entice former customers back.

Events take planning and a gameplan. Keeping everyone in the loop is key. An event may appear effortless; but planners know much more went into its planning to make it effective.

An event should have a clear purpose--what is to be gained from an event. Most importantly, there should be followup planned in advance.

I hope you will consider events for your active adult or senior community. They are well worth their investment.