For many, initially social media and regular postings seem like an easy task. We aren't talking about the generation that posts about what they are doing each hour. We're talking about regular postings geared to a business and for our clients--active adult and senior communities.
Sure is seems easy. It's the on-going premise that is difficult to accomplish. Everyone's plate is full at the community. Does an activity director need to write messages? They are organizing the next outing or booking entertainment; checking in on a new instructor or planning an art show.
How about the marketing team? They should be working on their leads and spending time with customers. Do you want them writing copy?
The executive director? There is a myriad of management responsibilities on their plate.
So who is going to keep these posts maintained.
Outsourcing may be worth considering but make sure whoever is posting understands the whole picture of the communication strategy. One should consider the potential audience to reach and the value found in the content of posts. Pictures are so important in making content more appealing. Remember the saying a picture is worth 1000 words.
Plan content a month in advance and research many variables for interesting content. See if your area has special happenings in the month or are there national holidays to celebrate. Meetings iwith team members is important to as they can bring good ideas to the table to incorporate.
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