The best example of the power of pr can be the advertising that takes place for the Superbowl . So much hype surrounds the ads even before they hit the air.
While I'm so attuned to advertising blocking during a tv show; the Superbowl ads force us to view advertising differently--it's not time for a bathroom break.
The hype about the ads started weeks prior to the game and products and the ads were getting great coverage without spending a nickle on tv advertising. With social media abuzz--you could preview ads on YouTube and the morning news shows started airing them as well. People were talking about what products would be aired...what the ads would be like. It's better than the academy awards.
Post game, the buzz continues with everyone voting for favorites.
I think it's pretty amazing how powerful this is and illustrates the power of pr.
Did you have a favorite commercial. My next dog may be named WEGO and I'm changing my preference of beer. To me, if the product supports rescue dogs; it has my support.
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