Thursday, June 7, 2012

What Did We Learn

I am a consummate observer and always looking for creating marketing that can be adapted for our senior communities.  Here are two fun things from my recent trip to Charleston, SC.

The Planter's Inn has teddy bears in each guest room.  Teddy sits atop the bed to great your arrival.  He's not free to take home but his brother's can be purchased from the front desk.  The button his his t-shirt let's you know.  Seeing a teddy bear in this luxurious hotel made me smile.

A teddy bear may be perfect inexpensive gift that could be presented to new residents from the executive director and sitting in the apartment when a person moves-in. We always seem to focus on the practical--a plant, bottle of wine, etc. but appealing to one's inner child makes alot of sense.  Certainly get's people talking. 

Another idea was a restaurant's chalk board with a cute quote that they periodically changed.  This also was just a fun thing that captured our interest.  Perhaps this idea could be used in the fitness room with changeable inspirational quotes.

The world around us is filled with marketing ideas. I hope you will share yours as well.

             

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