What I discovered at Apple.

Apple gets it.  Pass by any of their stores and look at the customers.  For every X'er there are boomers and beyonders.  Armed with I-phones, I-pads and more; these consumers wants to have the latest and greatest in technology toys.  Not only do they have the disposal income for these products; they have the time to play. 

I recently upgraded my phone to an I-phone but used my phone provider for basic instruction. My significant other used the Apple store. What a difference in the customer experience. At the Apple store, we met with a sales person but after the sale; were turned over to the tech trainer who transfered files and explained the phone with it's many features including Siri. 

While I still challenged; it's getting better.  Apple even offers in store classes (I'm signing up) and on our recent Celebrity cruise; the internet lounge offers classes and instruction in all Apple products. 

With more and more boomers and beyonders using social media; connecting iwth relatives, old and new friends; their smartphones are that much more important. 

Change is a series of baby steps, I keep reminding myself. 

I applaud the senior communities that are offering technology instruction to residents. With a wealth of patient staff available; this is perfect Sunday class to make availabel to residents and their boomer children.  Just a thought to ponder.