It is such an honor for a community's marketing efforts to be recognized. It requires alot of hard work on the client's part and submissions are pretty complicated as well.
Competition is against all different types of multifamily housing across the country so becoming a finalist is pretty impressive.
The Palace at Coral Gables' sales office for the luxury rental community is designed to emulate the building's interiors when it is completed in 2013. Luxurious from it's front door, there are imported tapestries and crystal chandeliers, inlaid marble flooring and wonderful furnishings. It is unusual to find this level of a presentation for a senior housing community.
Also, vitual computer graphics are employed to illustrate the entire residential components and future residents are able to see the view from their selected apartments. A scale model and plexi-dollhouses also help visualize the building's residences and it's public areas.
Whenever I'm in the sales office; I alway say it's so comfortable; I could live here and that is exactly what prospective residents feel. Pre-leasing efforts have been very successful. The Palace at Coral Gables will be the first of it's type to bring senior living to a Florida urban setting.
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